Content Marketing – Generating Content Ideas through Social Media

Looking for new ideas  for your content marketing campaigns? Listening to social media channels can offer new insights about the business challenges faced by your prospects and clients.  By addressing these challenges and providing relevant content and  resources, you can build stronger relationships and improve your website conversion results. There are a multitude of  social [...]

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Why Hire a Content Strategist?

In her article, “The Discipline of Content Strategy,” Kristina Halvorson describes content strategy as “the practice of planning the content creation, delivery and governance” of website development and “a repeatable system that defines the entire editorial content development process” of such a project. A person who practices content strategy as a discipline is referred to [...]

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Building Community: Your Business and Your Well-Being

These days when we think of the word “community” it is often being applied to a virtual community; your university friends on Face Book, devotees of your favourite cooking site; we forget the physical proximity originally associated with living and working within a community. Unless you live on your own island or are a hermit [...]

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3 Tips for Writing Relevant Web Content

3 Tips for Writing Relevant Web Content

For many of us, writing is challenging enough, but determining what to write is even harder. Creating new web content is often a case of looking outside of your immediate environment to connect with other people to get the ideas flowing. Here are some tips to get you thinking about content that generates results: 1. [...]

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The power and beauty of social media – and why it’s not for everyone

Recently I was looking at some mind-blowing numbers showing how many Canadians use Facebook, and how often they are actively using it. Facebook is of course the leader in the wave of social media that has washed over us and makes some people feel as though they are drowning while others enjoy surfing as never [...]

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Asking the Right Questions – Building Content through the Interview Process

Conducting interviews with experts is likely one of the best ways to create effective content that is highly profitable, as well. Sounds simple – and it should be. However, some interviews go well and some do not. It is crucial, therefore, to know how to ask great questions that will, in turn, elicit the best [...]

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Content | Branding and Being …. Different

Stories are all around us. Whether we are reading something online or viewing billboards along the road, each of us are being influenced by media and the stories that share with other people. With so many messages out there, I think it’s important to consider the following key questions regarding your content: What makes our [...]

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Strategic Investment Realty

Simplifying Real Estate Investment Strategic Investment Realty connects people, real estate opportunities and education to simplify the real estate investing process. They provide strategically selected, revenue-producing multifamily property opportunities that maximize long term property returns. The Business Challenge In order to drive brand awareness, Fresh Spark Strategies worked with Strategic Investment Realty to create a [...]

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Terra Luma Design

Custom Landscape Design Terra Luma Design is a landscaping design group that provides complete garden design for commercial and residential landscapes. Terra Luma specializes in creating custom landscape design plans that stimulate the senses and reduces the hassles of garden maintenance. The Business Challenge Terra Luma Design and Fresh Spark Strategies worked together to build [...]

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SedTrend Analysis

SedTrend works with international clients to provide a full environmental understanding in order to better understand project requirements and reduce the uncertainties of all sediment management issues. Sediment Trend Analysis (STA), has solved engineering issues, improved aquatic environments and shown how to reduce costs. STA has been applied to a large number of international projects [...]

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